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... within the us, kerry cited strong performance in savoury and dairy culinary systems for the premium meals category, while ipm foods’ shelf-stable systems (acquired in march) “contributed good growth in soups, broths and sauces”

... - improve sales growth in simple meals by: *expanding its global soup leadership position with regional business building efforts, stepped up innovation and *increasing emphasis on emerging markets for long-term growth ... ” potential for soup within simple meals carl johnson, campbell’s chief strategy officer, larry mcwilliams, president, campbell international, and denise morrison, president north america soup, sauces and beverages, described the campbell's participation in $421 billion global simple meals category as being in two broad segments: meal makers, which include products such as “campbell’s” condensed cooking soups, “swanson” broth, “prego” and “pace” sauces and “domashnaya klassika” concentrated broths; and meals, which include products such as “campbell’s” condensed eating soups and “campbell’s chunky,” “campbell’s select harvest” and “erasco” ready-to-serve soups ... johnson said, “the growth outlook for simple meals is very favorable with in-home eating at an 18-year high ... the breadth of campbell’s products used to prepare meals provides us with a competitive advantage in meal makers, the faster growing segment of the simple meals category ... mcwilliams said, “we see enormous potential for soup within simple meals across meal occasions, geographies and consumer needs, and we plan to increase our participation in the global meal makers category ... campbell also will work to grow the fresh soup category and expand distribution in restaurants, schools and other out-of-home locations ... morrison also described campbell’s plans to introduce an umbrella advertising campaign to reposition “campbell’s” soup in simple meals and support its entire u

... sales of premium ready meals for in-home consumption in the uk and the us are forecast to increase by almost 68% between 2009 and 2014, reaching a value of us$2 ... during this time, the share of the frozen ready meals market taken by premium dishes is expected to increase from 13 ... between 2009 and 2014, the uk market for premium ready meals is forecast to rise from us$555m to us$810m, up by nearly 46% ... chilled products are expected to remain the mainstay of the premium ready meals category in the uk, since they are frequently marketed on a freshness and/or quality platform ... ” at present, the chilled sector accounts for nearly 85% of the uk market for premium ready meals, worth us$470m in 2009

... “importantly, our products used to prepare meals at home continued to resonate with consumers ... meal makers—which include condensed cooking soups, broth and sauces—are crucial to how we will compete and win in the simple meals category

... in the ready-to-serve business, our lower promotional spending and intense competitive activity in the broader simple meals category impacted our results

... regarding its us soup business, campbell said it planned to “enhance” more than 60% of its condensed line with product improvements, further cuts in sodium, more contemporary packaging and new marketing aimed at the simple meals category ... ” conant continued: “with the improvements and innovations we’ve made over the past several years and our plans for next year, we will be able to unleash soup’s full competitiveness against the simple meals category ... we are now in a position to reframe the way we compete in the broader simple meals category